By Kofi Sonokpon
In airways for company, a innovative, easy and must-read booklet, Kofi Sonokpon, airline company suggestion chief, award-winning writer and speaker exposes why the airline can't reach a sustainable point of profitability, until eventually and until airline executives and strategists take the required steps to reconsider the basics of the airline enterprise, via wondering its underlying assumptions and successfully placed buyers on the middle of every thing they do.
This first quantity within the Airline earnings booklet sequence offers a serious evaluate of the present easy airline enterprise version, which dates again to 1914 with Percival E. Fansler and the defunct St. Petersburg-Tampa Airboat Line. Then follows an creation to an cutting edge company version, that's in keeping with confirmed rules of human psychology, behaviours and customer-centered enterprise practices.
By examining this booklet, leaders, managers and strategists of present and start-up airways will observe that the airline company isn't approximately air delivery, yet really a company of coverage and customer support. From there, they'll have the final word option to proceed alongside outdated crushed paths or choose to chart a extra brave direction to sustainable airline gains via rewriting the principles of the airline company online game.
Get your reproduction of airways for enterprise at the present time and be one of many first readers to find how airways can innovate and thrive.
Read or Download Airlines for Business: A Customer-centric and Profitable Model for the 21st Century Airline (Airline Profits Book Series) PDF
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