By Saskia Faulk,Jean-Claude Usunier
The unfold of HIV/AIDS impacts companies in all sectors, all industries and all international locations. for firms and organisations in every single place, the query is not any longer no matter if to do so on HIV/AIDS yet which activities to take. Complete with a magnificent assortment of complex historical past and study on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case stories of managers around the globe confronted with tough HIV/AIDS-related administration judgements. AIDS and Business will fascinate the basic reader looking an knowing of the HIV/AIDS pandemic and to the complicated reader seeking to improve a extra subtle figuring out of the impression of the disease.
The case experiences during this quantity, set in 9 nations, element the issues facing companies working in components the place HIV/AIDS incidence is starting to be. the themes discussed include figuring out the function of social and cultural components within the unfold of HIV, the various firms and associations scuffling with the epidemic, designing an HIV communications crusade, HIV checking out, moral concerns, advertising and marketing ethics and CSR, condoms advertising, and designing an HIV office software. worthwhile as a source on HIV/AIDS and enterprise, a suite of case reviews, or a coaching device, this booklet includes a specified variety of tools for learning to appreciate the epidemic, designed from a grounded and functional company perspective.
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